I ran across this item on Consumerist website – and decided that the article was worth quoting in full:
Are you broke? Or cheap? Or weird? Or…do you really like White Castle? From their website:
(WD’s note: The website allows you to check which White Castle is close to you!!)Make your Valentine’s day STEAMY! Take your Valentine to White Castle on Wednesday, February 14 between 5 and 8 p.m. and enjoy hostess seating, candlelit dining and your own server. Reservations are required, so check the list below for participating Castles near you!
Special this year, you can also treat your honey to a romantic White Castle dinner in your home! Cupid’s Crave Kits include eight cheeseburgers, one sack of fries, two regular soft drinks, coupons and keepsake items to heat up your homespun romance. Now, ain’t that sweet?
Just think of the possibilities this opens up for other markets! Tell me what you would consider an off-shoot of this marketing idea??
Disclosure: The picture is NOT from their website – I just couldn’t resist!!